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    Fire Cider Blog — Staff Profile

    Meet The Team- Jake


    Meet Jake Roach, Warehouse Crew 

    Our ongoing series featuring the members of Team Fire Cider continues with staffer Jake. Jake's responsibilities in the warehouse include packaging both wholesale and web store orders, delivering to local stores, and general warehouse cleanup and organization. Besides helping to keep our warehouse at its best, there's so much more to Jake! So, we recently asked him a few get-to-know-you questions. 

    Let's start off gently...when were you hired? Mid-May this year. My last day at my last job was National Migratory Bird Day. So I flew away! I started at Fire Cider pretty much right away.

    So, what is your favorite way to take Fire Cider? I take it a lot of different ways. I like drinking just a large shot of it, because I like the rush of it. But I like cooking with it, too. I've made marinades for chicken with it, and that is my fave way to cook with it. I was doing that before I started working here. I add garlic, cinnamon and honey- sweet stuff like that, pepper, and ginger. Lots of ginger. But the bulk of it is reduced Fire Cider.

    If one musician could come back from the dead, who would you choose and why? That's so hard! See, I have so many inspirations that are dead rock stars, but I'd want to be rational and choose someone like Bach. He clearly had a lot to offer. So many of the people who died young like Kurt Cobain and Jimi Hendrix, I'd like to see what they'd be doing now, but from the standpoint of what would be good for this era- and refresh it, I'd have to choose Johann Sebastian Bach. I'll probably kick myself later and wish that I had chosen John Bonham or something.

    You get to choose a superpower...which one? I really like telekinesis. There's so much potential- you would basically have other superpowers that go with that, like speed, and flight, and teleporting. And there's super-strength. I feel like it would cover a lot of ground. Plus, you could be lazy and do everything from a chair and exercise your muscles telekinetically.

    What animal are you most aligned with? I have been told on multiple occasions that I'm most like a fox. Not that I would necessarily want to be, but I guess that is pretty accurate in terms of personality. Kinda a really cool animal that's common but relatable. 

    What's your favorite hobby? Music. I don't know if I'd call it a hobby anymore, it's kinda taken a bigger role for me, making music. By far my favorite thing - exploring the creativity, seeing what I can do with sound. 

    Is there a website where we could go to check out your music? Not really as of yet. I've been working just this year on getting some demos together, short songs that I can put out there, but I've been having some trouble with my perfectionism- letting anything go out to the public before it's finished. Me finishing something is a big deal because I imagine my songs as this big grandiose thing with all kinds of instruments and accompaniments that I can't really procure right now. Basically, I just need to loosen up and put some simple stuff out there. Currently if you want to hear me, you have to come out to a concert or open mic at J Allen, and I have a monthly gig at the Cork 'N Hearth in Lee with various people.

    If you could time travel, would you go to the past or the future? The future. It's such a dense question, but that's something I have thought about a lot. I'd rather be an idiot among geniuses than the smartest person around with everyone looking to me for answers. It'd be cool to see what's in store for humanity. I'd like to go super far into the future to see if we're even still around, and if not, why. I feel like that would be more adventurous and enlightening than going some place I kinda already know. Not that I wouldn't be interested in going to the past, that would be super cool, too.

    Spooky question time! Fave Halloween costume, past or present? I've seen a lot of creative ones! This isn't my answer, but I remember one that sticks out to me just because of its sheer stupidity is, a friend of mine when we were little dressed up as a cereal box with a bunch of knives stuck in it all over. He was a serial killer. it was the dumbest idea, and I couldn't believe that he had brought it to fruition and actually made a costume out of it. I didn't really celebrate Halloween, though, so I didn't have a lot of costumes. My favorite costume I ever did, though, was a lumberjack because I literally did nothing. I just put a fake mustache on and carried an ax all day.

    Anything you'd like to say about yourself? What makes Jake Jake? What defines you? At face value, I guess I'm very devoted to art, creativity, and thinking outside the box. Something that is always a resonate thing with me is I'm very focused on perspective all the time. I look at everyone in terms of what anyone else is perceiving from their point of view. When you always have that in the back of your mind, it helps you to interpret situations a bit clearer, I think. Everyone has a different story. 

    Does your art take other forms? Music is the one I'm proficient at, but I really appreciate all forms of art. I think that comedy is another one that I'm very big on. I love laughter and finding humor in the world because it's really dismal, a lot of things in the world, but it's just as funny as it is sad.

    So then what's your fave comedian? Role model or the type of comedy that speaks most to you? It's hard to name names, but the type of comedy I like is that kind of realism dark comedy. I guess people that laugh at the triviality of people getting upset at everything. People that just don't care about the kinds of things that people get upset over. Because everything is so crazy that you can't be a real functioning person without realizing that.

    Meet the Team—Bethany

    Meet Bethany Geiger, Sales and Customer Service Representative

    Bethany joined the Fire Cider team just this past June, so sitting down for q&a session seemed mighty apropos. 

    What's your favorite use for Fire Cider? When I'm sick, I kill a bottle in two days. I have a really weak immune system, and I was using Fire Cider for years before I worked here. But, honestly, I'm a traditionalist, and a nice Hot Toddy mid-winter pairs well with some Egyptian Liquorice Tea and some Old Overholt Whiskey. 

    What do you like to do in your free time? I love swing dancing! I go down to Race Brook Lodge. Not only do they have amazing local cuisine, but they also have concerts all the time and swing dance nights.

    What's your favorite music? This is going to be so lame when I confess this! I really like techno swing. It's when they take old fashioned jazz music from the 20's and remix it. I also attended my first Phish concert this summer and we set up the Fire Cider car there, so I've gotten into Phish recently.

    Star Wars or Star Trek? Intellectually, Star Trek. But when it comes to just how much I straight-up enjoy it? Star Wars. Was that the right answer? 

    What's your favorite food? Grilled cheese and tomato soup. I'm a lady of simple means. I also swoon and go weak in the knees for the cornbread at Prairie Whale

    What's your favorite Christmas movie? I LOVE Christmas! I'm going to be ashamed for the rest of my life for saying this publicly, but it's Barbie in the Nutcracker. I collect versions of the Nutcracker, and that one has just such a special appeal. I wasn't expecting to reveal so many best-kept secrets about myself!

    Anything else you want to share? One pair of shoes for the rest of my life? Tasteful black rain boots! I gotta say it; I don't think they get enough cred.

    Meet the Team- Caitlin

    Meet our newest team member, Caitlin Porter Loverin

    Caitlin acquired the position of Fire Cider's Marketing Coordinator this month, working under the leadership of Marketing Director, Stephanie Gravalese.

    You may know her from her previous role as Marketing & Events Manager at Guido's Fresh Marketplace, Pittsfield & Great Barrington, where she slung out social media posts and coordinated events & demos, both in the store and by representing Guido's throughout the local community.

    We sat with Caitlin and asked her all the pertinent get-to-know-you questions:

    If you were a Game of Thrones Character, who would you be? Oh, I'm a huge fan. I've read all the books. I would have to say Arya, since she's so ruthless.

    What's your favorite social media platform? Instagram does it for me, but I've been trying to play around more with Snapchat. I rely on my daughter to give me pointers.

    What's your favorite use for Fire Cider? So, I love making a broth of miso, nut butter, and Fire Cider. I then throw in diced tofu and lots of veggies- usually nori, thinly sliced radishes and rainbow carrots, scallions, sprouts, and whatever else I have on hand. I plan to create a blog post with a more defined recipe on the Fire Cider website soon!

    What food would you never want to live without? Hot sauce, definitely. I put it on everything, nothing's sacred. Salad, soup, sandwiches, toast, oatmeal, I'm even good with it on desserts. My standard is Cholula, but I love super-spicy obscure sauces. I should join a hot sauce club!

    What do you do in your free time? Free time is a tricky thing, since I am a mom of three, but when I have the time, I read, cook and bake, knit, and Netflix-binge.

    If you could only wear one pair of shoes for the rest of your life, what would they be? They would be the shoes I'm wearing, actually! Strappy, cute, simple sandals. They go with everything, right? Except maybe that wouldn't work in the winter. I'll have to move back south.

    What are you most looking forward to with team Fire Cider? There are so many possibilities! I love the growth and energy here. I'm diving into working on the website, contributing to the Blog and social media content, and helping to define the branding. My favorite experience so far has been visiting the production facility and working my butt off shoveling fruits and veggies into the pressing machine. You can see me with the press in the photo; looks like fun, right?