Our Mission

We want to be your spicy sidekick!

At Fire Cider, we want to empower people to take their health and well-being into their own hands. We take joy in supporting our customers in their personal wellness journeys by providing the highest quality Apple Cider Vinegar tonics. Every tablespoon of Fire Cider, no matter the flavor you choose, packs an energizing punch of concentrated ingredients.

Our Philosophy

Whole. Raw. Organic.
We know that a label full of unintelligible ingredients does little to inspire your trust, so we’re all about transparency. We work with certified organic farmers who understand that sun, unadulterated soil, and clean water combine to create culinary marvels. Pesticides, growth hormones, and other artificial additives aren’t even in their vocabulary. So you can be sure that every one of our products is made with top-quality, lovingly grown, raw foods you can pronounce (and taste!).

Our commitment

Good for you. Good for the earth.
That transparency extends to our business practices. We make Fire Cider in our home base in the Berkshires of Western Massachusetts, and we’re proud to be part of the revival of our hometown of Pittsfield. We use fully recyclable shipping boxes and paper packing tape, as well as packing material made from 100% recycled fibers. Of course, our bottles are all recyclable—and reusable—as well, and the cups we use to share samples of Fire Cider tonic goodness are compostable.