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    Want to learn more about Fire Cider?

    Wondering about samples, where to stock, or what to say about Fire Cider? Our FAQ for retail stores can get you up to speed:

      Do you offer samples of Fire Cider?

      Of course! Sampling is the best way to learn about Fire Cider. If you’re interested in stocking Fire Cider but you’d like to know how it tastes first, please reach out to our Sales team for a free sample bottle for your store. If you decide to bring Fire Cider to your location, we’ll start you off with additional free product for customer sampling. It’s a tried-and-true way to introduce new customers to the awesomeness of vinegar and honey tonics!

      Can everybody drink Fire Cider?

      The raw honey we use in Fire Cider tonic is not recommend for humans of the tiny variety—that is, two years old or younger.

      How should I explain Fire Cider?

      We have a few simple guidelines we always use when introducing new customers to our tonics. First, let them know that Fire Cider is not a ready-to-use apple cider vinegar drink, and is meant to be sipped in small quantities. Second, tell them it’s spicy and made with apple cider vinegar, rather than apple cider; while most people like surprises, not all are on board with hot or tangy flavors when they’ve got sweet juice on their minds. Third, because some folks have allergies or dietary restrictions, it’s important to mention all the ingredients used to make Fire Cider. (Get the low-down here.) Which leads us to our final point: all ingredients are raw, organic, and easy to find at any good grocery store—no additives, preservatives, pesticides, or other unhealthy stuff—so each bottle of tonic is pure, unadulterated awesomeness.

      Where the heck are you guys?

      Shire City Herbals makes the magic happen right here in our home base; in the rustic, phenomenally handsome, and culturally rich Berkshires at the western end of the wicked cool state of Massachusetts. The Berkshire “brand” is hot these days and lots of customers recognize it. So keep that tidbit tucked into your pocketful of selling points.

      Where do you get your ingredients?

      We’re super picky, and buy only the best-quality, safest, and most nutritious ingredients from USDA-Certified Organic farmers. This is important to us for two reasons. First, it means that farmers are paid fairly for their hard work. Second, it means that they adhere to farming best practices, which enrich, rather than deplete, the ecosystem. We have our own USDA-Certified Organic designation, as well, through Baystate Organic Certifiers in Massachusetts.

      How should Fire Cider be consumed?

      We love it straight out of the shot glass—a tablespoon a day, rain or shine, keeps us healthy and puts some pep in our step! This is the most traditional use of health tonics, which date back hundreds of years in Europe and Asia, and to pilgrim times in New England. But Fire Cider can also be mixed into cocktails, tea, juices, salad dressing, sauces and condiments, and other recipes for modern flair. Check out our recipes for inspiration.

      I’ve got other questions about Fire Cider!

      We’ve got answers for you and your staff! Feel free to download and share our Fire Cider FAQ, Store Sampling Guide, or 60 Second Placement Guide. As always, we are ready to help with anything else. Send an email to or give us a call at 413-553-0739.

      I'd like to request a donation, or sponsorship for my organization.

      Shire City Herbals loves to help support store and community events whenever possible! If your business or organization is interested in a donation or sponsorship, please fill out this form at least 4 weeks prior to your event.