Wholesale FAQ

Of course! Sampling is the best way to learn about Fire Cider. If you’re interested in stocking Fire Cider but you’d like to know how it tastes first, please reach out to our Sales team at wholesale@firecider.com for a free sample bottle for your store. If you're already a retail partner, we offer sampling kits and so much more for your in-store demos and events. Please complete our Marketing and Sales Support Form and tell us how we can help make Fire Cider a success in your location!

The raw honey we use in Fire Cider tonics is not recommended for humans of the tiny variety—that is, two years old or younger. We also don't recommend Fire Cider for your pets.

We have a few simple guidelines we always use when introducing new customers to our tonics. First, let them know that Fire Cider is not a ready-to-use apple cider vinegar drink, and is meant to be sipped in small quantities. Second, tell them it’s spicy and made with apple cider vinegar, rather than apple cider; while most people like surprises, not all are on board with hot or tangy flavors when they’ve got sweet juice on their minds. Third, because some folks have allergies or dietary restrictions, it’s important to mention all the ingredients used to make Fire Cider. Which leads us to our final point: all ingredients are raw, certified organic, and easy to find at any good grocery store—no additives, preservatives, pesticides, or other unhealthy stuff—so each bottle of tonic is pure, unadulterated awesomeness.

Shire City Herbals makes the Fire Cider magic happen right here in our hometown, Pittsfield; which is the county seat and capital of the rustic, phenomenally handsome, and culturally rich Berkshires at the western end of the wicked cool state of Massachusetts. The Berkshire “brand” is hot these days and lots of customers recognize it. So keep that tidbit tucked into your pocketful of selling points.

We’re super picky, and use only the highest-quality, most nutritious ingredients from USDA-Certified Organic farmers. This is important to us for two reasons. First, it means that farmers are paid fairly for their hard work. Second, it means that they adhere to farming best practices, which enrich, rather than deplete, the ecosystem. We have our own USDA-Certified Organic designation, as well, through Baystate Organic Certifiers in Massachusetts.

We love it straight out of the shot glass—a tablespoon a day, rain or shine, keeps us on our toes and puts some pep in our step! This is the most traditional use of apple cider vinegar based tonics, which date back hundreds of years in Europe and Asia, and to pilgrim times here in New England. But Fire Cider can also be mixed into cocktails, tea, juices, salad dressing, sauces and condiments, and other recipes for modern flair. Check out our recipes for inspiration.

We’ve got answers for you and your staff! Feel free to download and share our Fire Cider FAQ, Store Sampling Guide, Juice Bar Placement Guide, or Store Placement Guice. As always, we are ready to help with anything else. Send an email to wholesale@firecider.com or give us a call at 413-213.6700.

We love to help support store and community events whenever possible! If your business or organization is interested in a donation or sponsorship, please fill out this form at least 4 weeks prior to your event.