We have a few simple guidelines we always use when introducing new customers to our tonics. First, let them know that Fire Cider is not a ready-to-use apple cider vinegar drink, and is meant to be sipped in small quantities. Second, tell them it’s spicy and made with apple cider vinegar, rather than apple cider; while most people like surprises, not all are on board with hot or tangy flavors when they’ve got sweet juice on their minds. Third, because some folks have allergies or dietary restrictions, it’s important to mention all the ingredients
used to make Fire Cider. Which leads us to our final point: all ingredients are raw, certified organic, and easy to find at any good grocery store—no additives, preservatives, pesticides, or other unhealthy stuff—so each bottle of tonic is pure, unadulterated awesomeness.