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    Fire Cider Blog

    Meet The Team- Jake


    Meet Jake Roach, Warehouse Crew 

    Our ongoing series featuring the members of Team Fire Cider continues with staffer Jake. Jake's responsibilities in the warehouse include packaging both wholesale and web store orders, delivering to local stores, and general warehouse cleanup and organization. Besides helping to keep our warehouse at its best, there's so much more to Jake! So, we recently asked him a few get-to-know-you questions. 

    Let's start off gently...when were you hired? Mid-May this year. My last day at my last job was National Migratory Bird Day. So I flew away! I started at Fire Cider pretty much right away.

    So, what is your favorite way to take Fire Cider? I take it a lot of different ways. I like drinking just a large shot of it, because I like the rush of it. But I like cooking with it, too. I've made marinades for chicken with it, and that is my fave way to cook with it. I was doing that before I started working here. I add garlic, cinnamon and honey- sweet stuff like that, pepper, and ginger. Lots of ginger. But the bulk of it is reduced Fire Cider.

    If one musician could come back from the dead, who would you choose and why? That's so hard! See, I have so many inspirations that are dead rock stars, but I'd want to be rational and choose someone like Bach. He clearly had a lot to offer. So many of the people who died young like Kurt Cobain and Jimi Hendrix, I'd like to see what they'd be doing now, but from the standpoint of what would be good for this era- and refresh it, I'd have to choose Johann Sebastian Bach. I'll probably kick myself later and wish that I had chosen John Bonham or something.

    You get to choose a superpower...which one? I really like telekinesis. There's so much potential- you would basically have other superpowers that go with that, like speed, and flight, and teleporting. And there's super-strength. I feel like it would cover a lot of ground. Plus, you could be lazy and do everything from a chair and exercise your muscles telekinetically.

    What animal are you most aligned with? I have been told on multiple occasions that I'm most like a fox. Not that I would necessarily want to be, but I guess that is pretty accurate in terms of personality. Kinda a really cool animal that's common but relatable. 

    What's your favorite hobby? Music. I don't know if I'd call it a hobby anymore, it's kinda taken a bigger role for me, making music. By far my favorite thing - exploring the creativity, seeing what I can do with sound. 

    Is there a website where we could go to check out your music? Not really as of yet. I've been working just this year on getting some demos together, short songs that I can put out there, but I've been having some trouble with my perfectionism- letting anything go out to the public before it's finished. Me finishing something is a big deal because I imagine my songs as this big grandiose thing with all kinds of instruments and accompaniments that I can't really procure right now. Basically, I just need to loosen up and put some simple stuff out there. Currently if you want to hear me, you have to come out to a concert or open mic at J Allen, and I have a monthly gig at the Cork 'N Hearth in Lee with various people.

    If you could time travel, would you go to the past or the future? The future. It's such a dense question, but that's something I have thought about a lot. I'd rather be an idiot among geniuses than the smartest person around with everyone looking to me for answers. It'd be cool to see what's in store for humanity. I'd like to go super far into the future to see if we're even still around, and if not, why. I feel like that would be more adventurous and enlightening than going some place I kinda already know. Not that I wouldn't be interested in going to the past, that would be super cool, too.

    Spooky question time! Fave Halloween costume, past or present? I've seen a lot of creative ones! This isn't my answer, but I remember one that sticks out to me just because of its sheer stupidity is, a friend of mine when we were little dressed up as a cereal box with a bunch of knives stuck in it all over. He was a serial killer. it was the dumbest idea, and I couldn't believe that he had brought it to fruition and actually made a costume out of it. I didn't really celebrate Halloween, though, so I didn't have a lot of costumes. My favorite costume I ever did, though, was a lumberjack because I literally did nothing. I just put a fake mustache on and carried an ax all day.

    Anything you'd like to say about yourself? What makes Jake Jake? What defines you? At face value, I guess I'm very devoted to art, creativity, and thinking outside the box. Something that is always a resonate thing with me is I'm very focused on perspective all the time. I look at everyone in terms of what anyone else is perceiving from their point of view. When you always have that in the back of your mind, it helps you to interpret situations a bit clearer, I think. Everyone has a different story. 

    Does your art take other forms? Music is the one I'm proficient at, but I really appreciate all forms of art. I think that comedy is another one that I'm very big on. I love laughter and finding humor in the world because it's really dismal, a lot of things in the world, but it's just as funny as it is sad.

    So then what's your fave comedian? Role model or the type of comedy that speaks most to you? It's hard to name names, but the type of comedy I like is that kind of realism dark comedy. I guess people that laugh at the triviality of people getting upset at everything. People that just don't care about the kinds of things that people get upset over. Because everything is so crazy that you can't be a real functioning person without realizing that.

    Kickin' Egg Salad

    August is National Sandwich Month

    It's hot. Sticky humid wilting weather. And we're definitely not even looking in the direction of our ovens, so we all can get behind a cool nourishing sandwich right about now, yes?

    Cue the Egg Salad! If that sounds a little blasé to you, perhaps you've never thought to add a splash of Fire Cider to the mix...instant flava!

    A perfect pair- creamy egg salad and Fire Cider.

    If you don't have a tried-and-true in your arsenal, we're fans of this Food Network standard. Or how about adding bacon and green olives, like in this Bon Appetit version?


    Whether it's your Nana's recipe you loved when you were 8, or something you created just to suit your tastes- seriously, add a splash of Fire Cider. 

    You could even plan ahead and pickle your eggs in Fire Cider; then use those spicy, golden pub-favorites in your salad. (Fire Cider staffer Heather has a great recipe that we'll be sharing soon, so stay tuned!) Guaranteed, you're not bored any more. And, you can wait to turn on the oven for another day. Win-win!

    Oh yes, add those sprouts, seasonal tomato slices, and leafy green lettuce. This one is served between two slices of rye.

    French Fries Require Fire Cider

    August 19 is National Potato Day and National Hot & Spicy Food Day

    This just seemed too good to pass up. Spicy potatoes are so up our alley that we've made them our roomies for ever. And while we already spend our Sunday brunches together, jammies-clad, cozied up with Fire Cider on our hash browns and homefries, we also love it on our fries all day long.

    So, a quick stop to Blueberry Hill Market Cafe in New Lebanon, NY, later, and we have both an order of regular fries and sweet potato fries (who wants to choose just one?), ready for a generous glug of Fire Cider.

    Malt vinegar is a pretty standard french fry pairing, so it isn't a stretch to imagine how great Fire Cider works... it's sweet, spicy, tart, and fried deliciousness.


    Pre-Fire Cider fries.


    Post-drizzle. Turned out we weren't generous enough here and had to go another round after this photo.


    We ate them all. No shame. It was really hard to decide whether the regular fries or sweet potato fries went better with the Fire Cider, so we had to continue for many rounds of tastings. Still undecided.

    We encourage you to join us today in a toast to potatoes and hot & spicy food with fries covered with Fire Cider. 

    Oh Baby! Drizzle Fire Cider on Oysters

    August 5 is National Oyster Day, y'all!

    We couldn't think of a better way to celebrate than to take a staff outing to Eat on North's Raw Bar for some divine Wellfleet Oysters. Heck. Yeah.

    We don't go anywhere without a bottle of Fire Cider, so out of the purse (don't tell us you don't have a bottle in your purse) and onto the bar it went. Now we're ready for those oysters to arrive.

    Oh man, our anticipation is through the roof!

    We've got oysters!...Look, look!

    Here we go...

    D'oh! Bethany has a slight miss of the target.
    A drizzle and slurp later, and we were on our way to an elevated state of peace and contentment. 

    So much documentation happening.
    Try a little dash of Fire Cider on your oysters today, and see what we mean. You won't want to have them any other way!



    Meet the Team—Bethany

    Meet Bethany Geiger, Sales and Customer Service Representative

    Bethany joined the Fire Cider team just this past June, so sitting down for q&a session seemed mighty apropos. 

    What's your favorite use for Fire Cider? When I'm sick, I kill a bottle in two days. I have a really weak immune system, and I was using Fire Cider for years before I worked here. But, honestly, I'm a traditionalist, and a nice Hot Toddy mid-winter pairs well with some Egyptian Liquorice Tea and some Old Overholt Whiskey. 

    What do you like to do in your free time? I love swing dancing! I go down to Race Brook Lodge. Not only do they have amazing local cuisine, but they also have concerts all the time and swing dance nights.

    What's your favorite music? This is going to be so lame when I confess this! I really like techno swing. It's when they take old fashioned jazz music from the 20's and remix it. I also attended my first Phish concert this summer and we set up the Fire Cider car there, so I've gotten into Phish recently.

    Star Wars or Star Trek? Intellectually, Star Trek. But when it comes to just how much I straight-up enjoy it? Star Wars. Was that the right answer? 

    What's your favorite food? Grilled cheese and tomato soup. I'm a lady of simple means. I also swoon and go weak in the knees for the cornbread at Prairie Whale

    What's your favorite Christmas movie? I LOVE Christmas! I'm going to be ashamed for the rest of my life for saying this publicly, but it's Barbie in the Nutcracker. I collect versions of the Nutcracker, and that one has just such a special appeal. I wasn't expecting to reveal so many best-kept secrets about myself!

    Anything else you want to share? One pair of shoes for the rest of my life? Tasteful black rain boots! I gotta say it; I don't think they get enough cred.