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    Fire Cider Blog — News

    We GNC you!

    We GNC you!

    It's true! You can now find 8 oz bottles of Fire Cider Original on the shelves at every GNC nationwide! 

    Fire Cider is now available at GNC locations nationwide!

    That's right, we have launched at GNC, the nation’s largest specialty retailer of health, wellness and sports nutrition products. You can now find Fire Cider Original at 4,500 GNC retail stores, bringing our total retailers to over 6,000 this summer. 

    Dana says, “We are thrilled to begin our partnership with GNC. Our company was founded with the hope of getting the best raw, organic, vinegar-based health tonics to as many people as we could, and being on the shelves at GNC helps us to reach a larger audience.

    More and more of you have asked where you could find a bottle of Fire Cider in your area, and lots of Fire Cider fans have told us that they're adding our daily tonic to their lives as part of their daily fitness routines. We really couldn't think of a better way to start meeting the needs of both of those groups of customers than by partnering with GNC!

    Big News at Fire Cider HQ - We're moving!

    It's an exciting time here at Fire Cider HQ. After a long search, we can finally share the good news about our future home. Later in 2017 we'll be moving to a building that will house our entire company and process under one roof, and we get to stay in our beloved hometown of Pittsfield, MA! 

    Fire Cider HQ on Commercial St. in Pittsfield.

    Construction has already begun to renovate the space. We're updating the building to accommodate our warehouse and offices as well as our new, custom kitchen. The 20,000-square-foot facility will enable us to increase our production capacity and expand our distribution throughout the United States and Canada. Production at the new facility is scheduled to begin in Fall 2017, with a bottling line to be added in 2018. 

    Ongoing construction to renovate the new home of Fire Cider.

    We worked with Jan Perry Realty, Lee Bank, and 1Berkshire to purchase in Pittsfield’s East Street neighborhood, and we've secured the professional services of Springfield-based The Dennis Group for architectural and engineering design. This move wouldn't be possible without help from the Community Development Department and the Pittsfield Economic Revitalization Corp (PERC).

    We'll be posting updates each month showing you our progress, and the fun, exciting things we have planned for our new home. Stay tuned!

    Meet the Team - Sheri

    Meet the Team - Sheri

    This week we're talking to our Customer Service and Office Manager, Sheri. She's a fierce Mama, tireless Fire Cider ambassador, and fun loving goofball guaranteed to brighten up the office. Keep reading to find out what her favorite movies are, and why she would travel to the past. 

    Sheri - Fire Cider employee #1!

    Tell us about what you do at Fire Cider HQ.  I am the Customer Service gal... You have a Fire Cider question?  I'll answer it!  I also do book keeping.

    How long have you worked here? 3 years!  I was their first employee!

    What is your favorite way to use Fire Cider?  A shot straight from the bottle! That way you don't have to share. 

    I also like the mini concoction I make for my kids...  Heat up about a half cup of water (not too hot, add lots of lemon and some extra honey! (Or LOTS of extra honey if you're my son, David...)  Finish with a half shot of Fire Cider!  Great for sore throats.

    Do you have any hobbies?  I love to paint, garden and raise wild children (as long as they are my own).. I'm good at that...  Hiking and drinking fine, cheap wine also make the list.... Because those are hobbies too, right?

    If you could time travel, would you go to the past or the future? The future scares me... I'd definitely go to the past...  That way I could type a letter to my grandmother on a typewriter while talking to my best friend on a rotary phone.  

    Two favorite movies?  Rear Window and Ponyo... Mostly because after watching Ponyo my kids always want to eat noodles and broth with hard boiled egg and HAM!  yum....

    Meet the Team - Patrick

    Meet the Team - Patrick

    This time around we're sitting down to chat with Patrick, Fire Cider's Warehouse Manager. He's our resident maple syrup maker, chicken wrangler, handyman, and a champion with the Dad jokes.

    Patrick slingin pallets in the warehouse.

    Tell us about what you do at Fire Cider HQ. I manage the warehouse, including the shipping staff, inventory, supply ordering, and logistics.

    How long have you been part of the Team? One year as of this past Feb.

    When did you first try Fire Cider? I think it was at the Big E, the first year that we had a table outside the Massachusetts building. I was volunteering at the Mass Maple booth that year, and we had a steady stream of people come by and sample the maple syrup only to comment that it was the perfect chaser to the sample of Fire Cider they'd just tried.

    What is your favorite way to use Fire Cider? In place of plain acv in our family's standard carrot/radish slaw.

    Super strength, telepathic powers, or the ability to control time? And why? Time control, hands down, because with this you can appear to be able to do almost anything else.

    Comics, novels or movies? Usually, Audible. It's been a few years now since I consumed a book with my eyes and not my ears.

    Do you have any hobbies? Woodworking, chickens and maple sugaring. Last year, I built the latest incarnation of the backdrop that we take to events. This year, I hope to make 20 gallons of maple syrup, and in a few weeks we'll be ordering our 2017 flock of laying hens.

    If you could time travel, would you go to the past or the future? Five minutes into the past so I can find that thing I just misplaced....

    Two favorite movies? The original DUNE was one of my favorites until I saw the documentary "Jodorowsky's Dune". Now the version of DUNE that should have been made is my favorite.

    Gilmore Girls, Game of Thrones or Gilligan’s Island? Only one of these choices has a hilarious Bad Lip Reading sendup. The choice is obvious. Powdered SUGAAAAAAAAAAHHHHH!

    How many states have you lived in? 4. Born in MA, lived in Alabama briefly in 5th grade, lived in both New York and Georgia while attempting college.

    What's your favorite music? genre/musician? Historical favorites include Cake and Ben Folds Five and a special place for Weird Al. Current favorite that I should have been listening to all along: OK GO.

    Tell us something that not many people know about you. For my entire freshman year of high school, I didn't own a single pair of jeans. All dress pants.

    Anything else you’d like to share? My dessert. No, wait, I'm hungrier than I thought. Get your own.